TAKAHASHI Hiroyuki
Faculty of Commerce Department of Commerce
Professor
Last Updated :2021/10/23

Researcher Profile and Settings

Profile and Settings

  • Research funding number

    00580325

Research Interests

  • Retail Brand
  • types of retailer recognition

Research Areas

  • Humanities & social sciences/Commerce
  • Humanities & social sciences/Commerce

Academic & Professional Experience

  • Doshisha University Faculty of Commerce, 2015/04 - Today
  • Faculty of Commerce, University of Marketing and Distribution Sciences, 2010/04 - 2015/03

Education

  • Kwansei Gakuin University, 2007/04 - 2010/03
  • Kwansei Gakuin University, 2002/04 - 2004/03
  • Kindai University, Faculty of Science and Engineering, 1993

Academic Degrees

  • 修士(経営学,関西学院), 関西学院大学大学院商学研究科博士課程前期課程修了
  • 博士(商学,関西学院), 関西学院大学大学院商学研究科博士課程後期課程修了

Published Papers

  • Integrated Model of Customer-based Retail Brand Equity : A Model Based on Equity Driver and Equity Components of Japanese Supermarkets
    TAKAHASHI Hiroyuki
    2014 GMC at Singapore Proceedings, 1660 - 1660, Jul. 2014, English, Research paper (international conference proceedings),
  • Consumer Behavior and Marketing(11)Category Management from the View Point of Consumers
    繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses, 日本繊維製品消費科学会, 53(10)780 - 787, Oct. 2012, Japanese, Research paper (scientific journal),
  • Buds of Type of Retailer
    TAKAHASHI Hiroyuki
    The 9th SARD Workshop Proceedings, Nov. 2011, English, Research paper (conference, symposium, etc.),
  • Store brand architecture through experience value: a case of Sunshine Chain
    関西学院大学商学研究会, 58(4)147 - 168, Mar. 2011, Japanese,
  • A brand positioning analysis of category base: base on prototypicality and concreteness of graded-category
    Journal of the Japan Research Association for Textile End-Uses, 51(10)777 - 784, Oct. 2010, Japanese