URYUHARA Yoko
Faculty of Commerce Department of Commerce
Associate Professor
Last Updated :2021/10/23

Researcher Profile and Settings

Other affiliation

  • Doshisha University
  • Kyoto University, Graduate School of Medicine
  • Kyoto Prefectural University of Medicine

Research Interests

  • prosocial behavior
  • motivation

Research Areas

  • Life sciences/Healthcare management, medical sociology

Academic & Professional Experience

  • Founding director, The Social Marketing Research Centre, Doshisha University, 2021/04 - Today
  • Kyoto Prefectural University of Medicine, 2019/04 - Today
  • Faculty of Commerce, Doshisha University, 2014/04 - Today

Education

  • Kobe University, Graduate School of Business Administration, 2008/04 - 2011/03
  • Kobe University, Graduate School of Business Administration, 2006/04 - 2008/03

Academic Degrees

  • 博士(経営学), 神戸大学

Association Memberships

  • JAPANESE SOCIETY OF PUBLIC HEALTH
  • Japanese Society for the Political Economy of Health and Health Care
  • JAPAN SOCIETY FOR HEALTHCARE ADMINISTRATION
  • JAPAN SOCIETY FOR HEALTH CARE MANAGEMENT
  • JAPAN NPO RESEARCH ASSOCIATION
  • Japan Marketing Academy
  • 日本医療マネジメント学会

Published Papers

  • Elucidating common factors to promote indicating their will to donate organs among countries with opt-in systems
    瓜生原葉子
    日本臨床腎移植学会雑誌, 9(1)73 - 80, Jul. 2021, Japanese, Research paper (scientific journal)
  • Development of an attractive tool to lead junior high school students to express their will
    大西崚介, 瓜生原葉子
    日本臨床腎移植学会雑誌, 9(1)81 - 88, Jul. 2021, Japanese, Research paper (scientific journal)
  • Awareness survey about “Brain dead organ donation” : What the younger generation is thinking about now ? -From the questionnaire results of high school and university students in Fukushima Prefecture.
    Organ Biology, 28(1)59 - 66, Jan. 2021, Japanese
  • Evidence Based Enlightenment activities
    Yoko Uryuhara
    Kidney and Dialysis, 89(6)912 - 918, Dec. 2020, Japanese
  • Social Marketing: History, Definition, Criteria and Processes
    Yoko Uryuhara
    Doshisha Shougaku, 7261 - 86, Nov. 2020, Japanese, Research paper (bulletin of university, research institution)
  • Exploring Mechanisms of Prosocial Behaviour : Regarding the Declaration of Intent to Donate Organs
    71(5)1149 - 1177, Mar. 2020, Japanese, Research paper (bulletin of university, research institution)
  • Results of An International Comparative Study of Attitudes in and Declarations for Organ Donation(3)
    71(4)817 - 834, Jan. 2020, Japanese
  • International Comparison of Changes in Prosocial Behavior : A Case of Declaration of Intent for Organ Donation
    Uryuhara Yoko
    Alternative:Doshisha Daigaku Shogakkai, 71(4)705 - 744, Jan. 2020, Japanese
  • Development of an attractive tool to lead high school students to express their will
    大迫 夕莉, 瓜生原 葉子
    日本臨床腎移植学会雑誌 = Journal of Japanese Society for Clinical Renal Transplantation, 日本臨床腎移植学会, 7(2)242 - 249, Dec. 2019, Japanese
  • An Empirical Research on Knowledge Contributing to Changes in Attitudes and Behaviors
    Uryuhara Yoko
    同志社商学, Alternative:Doshisha Daigaku Shogakkai, 71(2)327 - 357, Sep. 2019, Japanese
  • 臓器提供意思表示への行動変容を支える
    瓜生原葉子
    日本移植・再生医療看護学会誌, 14(1)8 - 18, Jun. 2019, Japanese, Research paper (scientific journal)
  • Promoting Behavior Changes of Citizens by Collaboration with Local Governments
    Uryuhara Yoko
    Alternative:Doshisha Daigaku Shogakkai, 71(1)133 - 154, Jun. 2019, Japanese
  • Literature Review on High-involved Type Prosocial Behavior
    Uryuhara Yoko
    Alternative:Doshisha Daigaku Shogakkai, 71(1)197 - 222, Jun. 2019, Japanese
  • Behavioral Change Induced by Social Marketing
    Uryuhara Yoko
    同志社商学 = The Doshisha business review, Alternative:Doshisha Daigaku Shogakkai, 70(3)407 - 435, Nov. 2018, Japanese
  • Exploratory development of an attractive tool to measure effects of awareness raising activities
    横田貴仁, 瓜生原葉子
    日本臨床腎移植学会雑誌, 日本臨床腎移植学会, 6(1)42 - 47, Jul. 2018, Japanese
  • “Effectiveness of Stages-of-Change Model On Declaration of Intent for Organ Donation“
    Yoko Uryuhara
    Proceedings of the International Social Marketing Conference 2018, Singapore,, 1 - 20, Jul. 2018, English
  • “Professionalism of Transplant Coordinators to Improve Organ Shortage Problem “
    Yoko Uryuhara
    Proceedings of the European Academy of Management 2018, Iceland,, 1 - 20, Jun. 2018
  • Do CSR Activities of Pharmaceutical Companies Influence Physicians' Intention to Prescribe?
    Uryuhara Yoko
    同志社商学 = The Doshisha business review, Alternative:Doshisha Daigaku Shogakkai, 69(5)885 - 897, Mar. 2018, Japanese
  • An Empirical Study of Stages-of-Change Model by Action Research Method : Focus on Declaration of Intent to Donate Organs or Not
    Uryuhara Yoko
    同志社商学 = The Doshisha business review, Alternative:Doshisha Daigaku Shogakkai, 69(6)1205 - 1230, Mar. 2018, Japanese
  • Awareness survey of Healthcare Number System pros and cons according to medical doctors in Japan
    Yoshimitsu Takahashi, Yoko Uryuhara, Machiko Inoue, Shigeru Okamoto, Hidenori Kashihara, Kumiko Kito, Keiko Shinohara, Marie Mandai, Miho Morioka, Shiro Tanaka, Koji Kawakami, Takeo Nakayama
    [Nihon kōshū eisei zasshi] Japanese journal of public health, Japanese Society of Public Health, 62(7)325 - 337, 2015, Japanese, Research paper (scientific journal)
  • 海外の臓器提供事情 質の均一化を目指した戦略的協働 欧州諸国の臓器提供増加への取り組み
    瓜生原葉子
    今日の移植, 27(4)101 - 107, Jul. 2014, Japanese
  • September : How to Train and Develop the High-Performers through Professionalism
    瓜生原 葉子, 太田 肇
    国際産研 = Journal of international industrial relations, 国際産業関係研究所, (32)49 - 75, Jun. 2013, Japanese
  • Management of the Local Governments : A Case Study of Hiroshima Prefectural Office
    Shimada Tomoaki, Uryuhara Yoko, Yuzaki Hidehiko
    Journal of economics and business administration, Kobe University, 207(4)71 - 86, Apr. 2013, Japanese
  • 【拡大臓器提供推進委員会2012年度】 諸外国における臓器提供推進システム 制度、組織行動の視点から
    瓜生原 葉子
    移植, (一社)日本移植学会, 48(1)6 - 12, Mar. 2013, Japanese
  • An exploratory study on the effects of a pharmaceutical company's CSR activities on doctors' decision regarding prescription drug
    Journal of health care and society, 21(2)189 - 203, Jul. 2011, Japanese
  • Competition with generic drugs in the global market: a case study of four large Japanese pharmaceutical companies
    Shimada Tomoaki, Uryuhara Yoko
    Journal of economics & business administration, Kobe University, 201(3)95 - 112, Mar. 2010, Japanese
  • Competition with Generic Drugs in the Global Market : A Case Study of Four Large Japanese Pharmaceutical Companies
    島田 智明, 瓜生原 葉子
    国民経済雑誌, 神戸大学経済経営学会, 201(3)95 - 112, Mar. 2010, Japanese
  • Evaluation of CSR Activities in a Qualitative Approach : An Example of Analyzing Processes in Joint Research with a Company
    199(5)61 - 78, May 2009, Japanese
  • Neoral® (Cyclosporin microemulsion preconcentrate): Pharmacokinetics, pharmacodynamics and its improved clinical outcome
    Y. Nishi
    Folia Pharmacologica Japonica, 118(2)107 - 115, 2001, Japanese
  • Professionalism and human resource management of donor coordinators: Results of an international comparison
    Y. Uryuhara
    Transplantation Proceedings, 46(4)1054 - 1056, May 2014, Research paper (international conference proceedings)

Misc

  • イスタンブール宣言から10年を踏まえた現在の課題 「自分ゴトとして行動する」必要性の醸成と促進
    瓜生原 葉子
    移植, (一社)日本移植学会, 54(総会臨時)141 - 141, Sep. 2019, Japanese
  • 対話を促すevidence-basedイベントの実装とその検証
    瓜生原 葉子, 大岩 蒼汰
    移植, (一社)日本移植学会, 54(総会臨時)243 - 243, Sep. 2019, Japanese
  • 非医療系大学生を対象とした授業開発
    瓜生原 葉子
    移植, (一社)日本移植学会, 54(総会臨時)284 - 284, Sep. 2019, Japanese
  • 臓器移植に関する中学「道徳」授業の支援ツール開発
    瓜生原 葉子, 荒木 尚, 永田 繁雄, 多田羅 竜平, 西山 和孝, 種市 尋宙, 日沼 千尋, 別所 晶子, 厚労科研, 小児からの臓器提供に必要な体制整備に資する教育プログラムの開発, 研究班
    移植, (一社)日本移植学会, 54(総会臨時)284 - 284, Sep. 2019, Japanese
  • イスタンブール宣言から10年を踏まえた現在の課題 「自分ゴトとして行動する」必要性の醸成と促進
    瓜生原 葉子
    移植, (一社)日本移植学会, 54(総会臨時)141 - 141, Sep. 2019, Japanese
  • 高校生の意思表示行動変容に資する授業の開発
    大迫夕莉, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, (一社)日本臨床腎移植学会, 52nd189 - 189, Feb. 2019, Japanese
  • イスタンブール宣言10年を迎えて〜献腎移植を見直す 意思表示行動メカニズムの解明と行動変容を促す施策の開発
    瓜生原 葉子
    日本臨床腎移植学会プログラム・抄録集, (一社)日本臨床腎移植学会, 52回87 - 87, Feb. 2019, Japanese
  • 中学生の意思表示行動変容に資する授業の開発
    大西崚介, 大岩蒼汰, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, (一社)日本臨床腎移植学会, 52nd184 - 184, Feb. 2019, Japanese
  • The Mechanisms of Behavior Change and its Policy Implications
    Yagi Tadashi, Uriuhara Yoko
    Journal of Behavioral Economics and Finance, Association of Behavioral Economics and Finance, 12(0)26 - 36, 2019, Japanese
  • 意思表示行動メカニズムの解明と行動変容を促す施策の開発
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 52nd87 , 2019, Japanese
  • 「臓器提供意思表示への行動変容を支える」
    瓜生原葉子
    日本移植・再生医療看護学会学術集会プログラム・抄録集, 日本移植・再生医療看護学会, 14th16 - 16, Oct. 2018, Japanese
  • 臓器提供に対する意識と行動に関する国際比較調査結果
    瓜生原葉子
    日本移植学会総会プログラム抄録集, (一社)日本移植学会, 54th(総会臨時)339 - 339, Sep. 2018, Japanese
  • 臓器提供の意思表示行動メカニズムの解明
    瓜生原葉子
    日本移植学会総会プログラム抄録集, (一社)日本移植学会, 54th(総会臨時)340 - 340, Sep. 2018, Japanese
  • “Success Factors for Social Systems to Increase the Number of Organ Donations ?From the Perspectives of Mechanisms and Organizational Behaviors?”
    Yoko Uryuhara
    International Journal of Clinical Medicine, 959 - 70, Feb. 2018
  • 臓器提供・意思表示の認識変容に寄与する知識の探索
    横田貴仁, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 51st226 , 2018, Japanese
  • 意思表示行動の変容に資する一般啓発媒体の開発とその活用
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 51st226 , 2018, Japanese
  • 意思表示に対する好ましい知覚品質の形成による意思表示行動の促進
    瓜生原 葉子
    移植, (一社)日本移植学会, 52(総会臨時)406 - 406, Aug. 2017, Japanese
  • 確実な意思表示行動の促進:行動変容モデルに基づく年間キャンペーンの有効性
    瓜生原葉子
    日本移植学会総会プログラム抄録集, 53rd229 , Aug. 2017, Japanese
  • オプトアウト制度変更までに解決すべき課題―英国ウェールズ州一般に対する定量調査より―
    瓜生原葉子
    日本移植学会総会プログラム抄録集, (一社)日本移植学会, 53rd(総会臨時)406 - 406, Aug. 2017, Japanese
  • 脳死肝移植を推進するための学生に対するDonor Actionの必要性について
    齋藤 裕, 島田 光生, 瓜生原 葉子, 居村 暁, 良元 俊昭, 高田 厚史, 吉川 雅登, 岩橋 衆一, 池本 哲也, 森根 裕二
    日本消化器外科学会総会, (一社)日本消化器外科学会, 72回(Supplement1)PN15 - 1, Jul. 2017, Japanese
  • 一般の意思表示に対するイメージ変容に関する実証分析
    瓜生原葉子, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 50th305 , 2017, Japanese
  • 一般啓発活動の効果測定を容易にする媒体の探索的開発
    横田貴仁, 横田貴仁, 瓜生原葉子, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 50th305 , 2017, Japanese
  • 行動変容モデルに基づく年間キャンペーンの有効性
    瓜生原葉子, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 50th273 , 2017, Japanese
  • 一般啓発活動の有効性を測定し,適切に評価する指標の探索的開発
    瓜生原葉子, 瓜生原葉子
    日本移植学会総会プログラム抄録集, 52nd349 , Sep. 2016, Japanese
  • マーケティングの適用による確実な意思表示行動の促進―市民イベントにおける実証―
    瓜生原葉子, 瓜生原葉子
    日本移植学会総会プログラム抄録集, 52nd402 , Sep. 2016, Japanese
  • The Validity of Practicing Social Innovation Program in Undergraduate Education : A Case Study of Behavior Modification of the Intention to Donate by "Share Your Value Project"
    Uryuhara Yoko
    同志社商学, Alternative:Doshisha Daigaku Shogakkai, 67(5)601 - 641, Mar. 2016, Japanese
  • 価値創造と戦略的普及による臓器提供意思表示率の向上
    瓜生原葉子, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 49th334 , 2016, Japanese
  • 臓器提供の態度・意思表示行動に関する測定尺度の開発と検証
    瓜生原葉子, 瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 49th141 , 2016, Japanese
  • 大学生における臓器提供に関する認知と行動に影響を及ぼす因子の解明
    瓜生原葉子, 瓜生原葉子, 高原史郎
    日本移植学会総会プログラム抄録集, 51st421 , Sep. 2015, Japanese
  • ソーシャルマーケティングの適用による臓器提供意思表示の増加
    瓜生原葉子, 瓜生原葉子, 高原史郎
    日本移植学会総会プログラム抄録集, 51st358 , Sep. 2015, Japanese
  • プロフェッショナリズムの醸成によるコメディカルのマネジメント
    瓜生原葉子
    日本医療マネジメント学会雑誌, 16(Supplement)245 , 01 Jun. 2015, Japanese
  • 意思表示に関する行動変容メカニズムの解明
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 48th216 , 2015, Japanese
  • 問題解決型学習による態度・行動変容効果
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 48th232 , 2015, Japanese
  • 意思表示に関する行動変容メカニズムの解明と臓器提供増加への貢献
    瓜生原葉子
    日本移植学会総会プログラム抄録集, 50th191 , Aug. 2014, Japanese
  • "The Contribution of Pharmacological Agents in the History of Organ Transplantation,"
    Yoko Uryuhara, Koji Kawakami
    Pharmaceutica Analytica Acta, 5(1)277 - 280, 2014
  • 移植医療の社会的基盤に関する研究「コーディネーター教育機関設立に向けた運用制度設計」e‐learningを用いた教育の開発
    長谷川友紀, 瀬戸加奈子, 大島恵美子, 吉川美喜子, 瓜生原葉子
    移植医療の社会的基盤に関する研究 平成25年度 総括・分担研究報告書, 76 - 81, 2014, Japanese
  • 一般啓発に対するソーシャルメディアの有効性に関する考察
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 47th159 , 2014, Japanese
  • 職務成果とやりがいの向上を目指したプロフェッショナリズムの醸成
    瓜生原 葉子, 川上 浩司
    日本医療・病院管理学会誌, (一社)日本医療・病院管理学会, 50(Suppl.)268 - 268, Aug. 2013, Japanese
  • プロフェッショナリズムの醸成を介した医療の質とやりがいの向上
    瓜生原葉子
    日本医療マネジメント学会雑誌, (NPO)日本医療マネジメント学会, 14(Supplement)333 - 333, 01 Jun. 2013, Japanese
  • "A Case Study on New Public Management in Hiroshima Prefectural Government,"
    Tomoaki Shimada, Yoko Uryuhara, Hidehiko Yuzaki
    Kobe University Discussion Paper Series, (21)1 - 29, 2013
  • 移植医療の社会的基盤に関する研究「コーディネーター教育機関設立に向けた教育ツールの開発」~救急医療現場におけるクオリティーマネージメントセミナー~
    藤田民夫, 長谷川友紀, 有賀徹, 横田順一郎, 中村惠子, 宮地理津子, 相川厚, 青木大, 松本由夏, 秋山政人, 稲葉伸之, 石川牧子, 西村真理子, 高橋絹代, 瓜生原葉子
    移植医療の社会的基盤に関する研究 平成24年度 総括・分担研究報告書, 16 - 25, 2013, Japanese
  • 移植コーディネーターのプロフェッショナリズムに関する国際比較結果
    瓜生原葉子, 高原史郎
    移植, 47248 , Sep. 2012, Japanese
  • 意思表示に対するマスメディア・キャンペーンの有効性に関する考察
    瓜生原葉子, 高原史郎
    移植, 47247 , Sep. 2012, Japanese
  • 社会イノベーションにおける研究者の役割―プロフェッショナリズムが移植医療を動かす―
    瓜生原葉子
    Business Insight, (78)8 - 11, 25 Jul. 2012, Japanese
  • 社会イノベーション―経営学の社会的意義―
    梅澤高明, 瓜生原葉子, 眞島喜幸, 町亞聖, 湯崎英彦
    Business Insight, (78)21 - 34, 25 Jul. 2012, Japanese
  • 臓器提供に関わる医療専門職のプロフェッショナリズムの醸成
    瓜生原葉子
    日本臨床救急医学会雑誌, 15(2)242 , Apr. 2012, Japanese
  • "The Effects of Supplier Integration on Plant Performance: An Empirical Study,"
    Osamu Sato, Yoshiki Matsui, Tomoaki Shimada, Yoko Uryuhara
    Proceedings of the 43rd Annual Meeting of the Decision Sciences Institute, San Francisco California, 601 - 608, 2012
  • "Organizational Actions to Foster Coordinators’ Professionalism to Improve Organ Donation Process,"
    Yoko Uryuhara
    Kobe University Discussion Paper Series, (16)1 - 32, 2012
  • 移植医療の社会的基盤に関する研究 コーディネーター教育機関設立に向けた教育プログラムの設計 コーディネーター教育機関設立に向けた教育ツールの開発 急性期病院における重症患者ケアの質向上を目指したクオリティー・マネージャー養成プログラムの開発と検証
    藤田民夫, 大島伸一, 長谷川友紀, 宮地理津子, 横田順一朗, 中村惠子, 有賀徹, 米満ゆみ子, 青木大, 秋山政人, 石川牧子, 稲葉伸之, 岩田誠司, 西村真理子, 高橋絹代, 瓜生原葉子, 平川達二, 松本由夏, 村上達也
    移植医療の社会的基盤に関する研究 平成23年度 総括・分担研究報告書, 9 - 13, 2012, Japanese
  • 諸外国におけるドナーアクションの有効性に関する質的調査結果
    瓜生原葉子, 高原史郎
    日本臨床腎移植学会プログラム・抄録集, 45th179 , 2012, Japanese
  • ドナーコーディネーターの教育および資格認定制度の重要性
    瓜生原葉子, 高原史郎
    日本臨床腎移植学会プログラム・抄録集, 45th230 , 2012, Japanese
  • 臓器提供増加を目指した社会システム構築への提言―移植コーディネーターのプロフェッショナリズムの醸成―
    瓜生原葉子, 高原史郎
    移植, 46183 , Oct. 2011, Japanese
  • The improvement of social system required for the enforcement of the revised organ transplant law
    瓜生原 葉子
    医学のあゆみ, 医歯薬出版, 237(5)373 - 379, 30 Apr. 2011, Japanese
  • がん患者の就労支援 働きながらがんを治療する がんサバイバーの視点から企業と患者が知っておきたいこと
    桜井 なおみ, 武田 雅子, 近藤 明美, 瓜生原 葉子
    労働の科学, (公財)大原記念労働科学研究所, 66(2)100 - 104, Feb. 2011, Japanese
  • 臓器摘出要件の変更に伴い整備すべき社会システムについての調査結果
    瓜生原葉子
    移植, 45137 , Oct. 2010, Japanese
  • "The Impact of a Pharmaceutical Company's CSR Activities on Doctors' Decision about Prescription Drugs,"
    Tomoaki Shimada, Yoko Uryuhara
    Kobe University Discussion Paper Series, (11)1 - 23, 2010
  • "Intrinsic Motivation of Organ Transplant Coordinators in Europe and Japan,"
    Yoko Uryuhara, Norio Kamabayashi, Tomoaki Shimada
    Kobe University Discussion Paper Series, (6)1 - 34, 2010
  • 欧州のpresumed consent下臓器提供における重要点
    瓜生原葉子
    日本臨床腎移植学会プログラム・抄録集, 43rd175 , 2010, Japanese
  • フランスの制度改革:臓器提供増加の成功要因
    瓜生原葉子, 上林憲雄
    移植, 44373 , Sep. 2009, Japanese
  • 院内コーディネーターの要件と教育システム~欧州における院内コーディネーターの研究結果と考察~
    瓜生原葉子, 上林憲雄
    移植, 44(1)114 , 10 Feb. 2009, Japanese
  • The Spanish Modelの成功要因分析と各国への導入結果
    瓜生原葉子
    移植, 43261 , Sep. 2008, Japanese
  • ドナーコーディネーターのプロフェッショナリズムを醸成するための欧州の取組み
    瓜生原葉子, 上林憲雄
    移植, 43305 , Sep. 2008, Japanese
  • 臓器提供病院における院内コーディネーターの重要性~院内コーディネーターの日欧比較と考察~
    瓜生原葉子, 上林憲雄
    日本腹部救急医学会雑誌, 28(2)246 , 14 Feb. 2008, Japanese
  • スペインにおける臓器提供増加の成功事例から学ぶ~院内コーディネーターの職務特性に関する日欧比較と考察~
    瓜生原葉子, 上林憲雄
    移植, 42335 , Oct. 2007, Japanese
  • Research toward a social basis for the transplantation of organs under brain death. Comparison of the perception of organ offer system and brain death between Japan and foreign countries.
    田中秀治, 青木大, 瓜生原葉子
    脳死下での臓器移植の社会基盤にむけての研究 平成15-16年度 総合研究報告書, 86 - 92, 2005, Japanese
  • Study on creating social foundation for organ transplant under brain death: Comparison of different perspectives on organ donation system and brain death between Japan and other countries.
    田中秀治, 青木大, 瓜生原葉子
    脳死下での臓器移植の社会基盤にむけての研究 平成15年度 (総括・分担)研究報告書, 37 - 43, 2004, Japanese
  • 欧州における臓器提供の現況
    瓜生原葉子, 中村良和, 浅川一雄
    日本低温医学会総会プログラム・抄録集, 30th29 , 2003, Japanese
  • ENCOURAGING INDICATION ONE'S WILL ON ORGAN DONATION THROUGH A GUINNESS WORLD RECORD CHALLENGE
    Yoko Uryuhara
    TRANSPLANT INTERNATIONAL, WILEY, 30435 - 435, Sep. 2017, English, Research paper, summary (international conference)
  • BEHAVIOR MODIFICATION MECHANISMS FOSTERING THE INTENTION TO DONATE ORGANS: AN EMPIRICAL STUDY OF 10 000 CASES
    Yoko Uryuhara
    TRANSPLANT INTERNATIONAL, WILEY-BLACKWELL, 28146 - 146, Nov. 2015, English, Research paper, summary (international conference)
  • SUCCESS FACTORS TO INCREASE THE NUMBER OF ORGAN DONATIONS - FROM THE ORGANIZATIONAL PERSPECTIVES.
    Yoko Uryuhara
    TRANSPLANTATION, LIPPINCOTT WILLIAMS & WILKINS, 99(10)S53 - S53, Oct. 2015, English, Research paper, summary (international conference)
  • The impact of corporate social responsibility on doctors' prescription intention
    Yoko Uryuhara
    Journal of Legal, Ethical and Regulatory Issues, 18(1)116 - 129, 2015
  • THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON DOCTORS’ PRESCRIPTION INTENTION
    Yoko Uryuhara
    Journal of Legal, Ethical and Regulatory Issues, 2014
  • THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON DOCTORS’ PRESCRIPTION INTENTION
    Yoko Uryuhara
    Journal of Legal, Ethical and Regulatory Issues, in press, 2014
  • Comparison survey on the job characteristics between Japanese and European in-hospital coordinators
    Yoko Uryuhara, Norio Kambayashi
    TRANSPLANT INTERNATIONAL, BLACKWELL PUBLISHING, 20353 - 353, Sep. 2007, English, Research paper, summary (international conference)

Books etc

  • Creating a better society with behavioral science: solving social issues through social marketing
    Uryuhara, Yoko
    22 Feb. 2021, Sole author, Japanese, Scholarly book
  • Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
    Yoko Uryuhara
    Springer, Nov. 2020, Contributor, Chapter6: Behavioural Change Regarding the Declaration of Intent to Donate Organs: The Case of Share Your Value Project

Conference Activities & Talks

  • "Effectiveness of Stages-of-Change Model On Declaration of Intent for Organ Donation"
    International Social Marketing Conference 2018, Jul. 2018, English, Oral presentation (general), Singapore
  • "Professionalism of Transplant Coordinators to Improve Organ Shortage Problem"
    European Academy of Management 2018, Jun. 2018, Oral presentation (general), Reykjavik, Iceland
  • "Encouraging Stages-of-Change on Declaration of Intent for Organ Donation through a Guinness World Record Challenge"
    World Social Marketing Conference 2017, May 2017, Poster presentation, Washington D.C., USA
  • "Behavior Modification Mechanism of the Intention to Donate Organs: An Empirical Study of 10,000 cases"
    World Social Marketing Conference 2017, May 2017, Poster presentation, Washington D.C., USA
  • "Organizational Actions to Foster Coordinators’Professionalism to Improve Organ Donation Process,"
    10th International Organisational Behavior in Healthcare Conference, Apr. 2016, Oral presentation (general), Cardiff, UK
  • "The Impact of Corporate Social Responsibility on the Financial Performance of Pharmaceutical Companies."
    European Society of Organ Transplantation 2015, Sep. 2015, Oral presentation (general), Brussels, Belgium
  • " Behavior Modification Mechanism Fostering the Intention to Donate Organs: An Empirical Study of 10,000 Cases."
    17th Congress of the European Society for Organ Transplantation, Sep. 2015, Oral presentation (general), (Brussels, Belgium
  • "The Impact of Corporate Social Responsibility on the Financial Performance of Pharmaceutical Companies."
    International Federation of Scholarly Associations of Management 12th World Congress, Sep. 2014, Oral presentation (general), Tokyo, Japan
  • "New Public Management of Local Government in Japan: An Action Study."
    Tomoaki Shimada, Yoko Uryuhara, Hidehiko Yuzaki
    The 74th Academy of Management Annual Meeting, Aug. 2014, Oral presentation (general), Philadelphia, USA
  • "Organizational Management to Nurture Professionalism of Health Care Professionals."
    The 14th European Academy of Management, Jun. 2014, Oral presentation (general), Valencia, Spain
  • "Intrinsic Motivation of Organ Transplant Coordinators in Europe and Japan."
    The 9th International Organizational Behavior in Healthcare Conference, Apr. 2014, Oral presentation (general), Copenhagen, Denmark
  • " An Impact of Corporate Social Responsibility of the Pharmaceutical industry on Physicians’ Prescription Behavior."
    International Conference on Business, Economics and information Technology 2014, Mar. 2014, Oral presentation (general), Taipei, Taiwan
  • "The Impact of a Manufacturer's CSR Activities on Product Selection."
    The 44th Annual Meeting of the Decision Sciences Institute, Nov. 2013, Oral presentation (general), Baltimore, USA
  • "Discussion on the Effectiveness of Mass Media Campaign for Encouraging Individuals to Express Their Will Concerning Organ Donation,"
    The 13th Congress of the Asian Society of Transplantation, Sep. 2013, Oral presentation (general), Kyoto, Japan
  • "Results of International Comparison Concerning Professionalism of Donor Coordinators,"
    The 13th Congress of the Asian Society of Transplantation, Sep. 2013, Oral presentation (general), Kyoto, Japan
  • " Determinants of prescription behavior among Japanese physicians, "
    Xinxin Ma, Yoko Ibuka, Yoko Uryuhara, Hiroaki Kakihara
    The 9th World Congress on Health Economics, Jul. 2013, Oral presentation (general), Sydney, Australia
  • "An Empirical Analysis of the Effect of Corporate Social Responsibility on Physicians’ Prescription Behavior, "
    Yoko Uryuhara, Xinxin Ma, Yoko Ibuka, Hiroaki Kakihara
    The 9th World Congress on Health Economics, Jul. 2013, Oral presentation (general), Sydney, Australia
  • "The Effects of Supplier Integration on Plant Performance: An Empirical Study, "
    Osamu Sato, Yoshiki Matsui, Tomoaki Shimada, Yoko Uryuhara
    The 43rd Annual Meeting of the Decision Sciences Institute, Nov. 2012, Oral presentation (general), San Francisco California, USA
  • "Measurement Scale Development of Professionalism for Transplant Coordinators,"
    The 2012 European Organ Donation Congress, 24th ETCO-EDC, Oct. 2012, Oral presentation (general), Dubrovnik, Croatia
  • " Organizational Actions to Foster Coordinators’ Professionalism to Improve Organ Donation Process,"
    The 72nd Academy of Management Annual Meeting, Aug. 2012, Oral presentation (general), Boston, USA
  • "Organizational Actions to Nurture Coordinators’ Professionalism to Achieve High Level of Organ Donation ,"
    2011 Organ Donation Congress, Nov. 2011, Oral presentation (general), Buenos Aires, Argentina
  • "How We Should Foster Professionalism for Transplant Coordinators to Increase Organ Donation,"
    The 12th Congress of the Asian Society of Transplantation, Sep. 2011, Oral presentation (general), Seoul, Korea
  • "An Exploratory Study on the Impact of a Pharmaceutical Company's CSR Activities on Doctors' Decision regarding Prescription Drugs,"
    Tomoaki Shimada, Yoko Uryuhara
    The 11th International Decision Science Institute and the 16th Asian Pacific Decision Science Institute Joint Meeting, Jul. 2011, Oral presentation (general), Taipei, Taiwan
  • " Professionalism of healthcare professionals,"
    The 24th Annual meeting of Association of Japanese Business Studies, Jun. 2011, Oral presentation (general), Nagoya, Japan
  • "Professionalism of transplant coordinators and organizational measures to foster their professionalism,"
    The 23rd International Congress of The Transplantation Society, Aug. 2010, Poster presentation, Vancouver, Canada
  • "The Impact of a Pharmaceutical Company's CSR Activities on Doctors' Decisions about Prescription Drugs,"
    Tomoaki Shimada, Yoko Uryuhara
    The 70th Academy of Management Annual Meeting, Aug. 2010, Oral presentation (general), Montreal, Canada
  • "Factors associated with professionalism of Transplant Coordinators,"
    2009 Organ Donation Congress, the 10th International Society for Organ Donation and Procurement & the 16th European Transplant Coordinators Organization, Oct. 2009, Poster presentation, Berlin, Germany
  • "Intrinsic Motivation of Organ Transplant Coordinators,"
    Decimo Congreso Societat Catalana de Trasplantament, Feb. 2009, Poster presentation, Barcelona, Spain
  • "Intrinsic Motivation of Organ Transplant Coordinators in Europe and Japan,"
    The 68th Academy of Management Annual Meeting, Aug. 2008, Oral presentation (general), California, USA

Research Grants & Projects

  • Management studies on biotech firms through comprehensive and comparative analysis on the management condition and environment
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), 2014/04 -2017/03, Sengoku Shintaro, Grant-in-Aid for Scientific Research (B)
  • Empirical study about the diffusion of social value of organ transplantation
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), 2013/04 -2017/03, Uryuhara Yoko, Grant-in-Aid for Scientific Research (C)
  • Empirical Studies on Strategic CSR increasing corporate values in a Pharmaceutical Company
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Research Activity start-up, 2011 -2012, URYUHARA Yoko, Grant-in-Aid for Research Activity start-up