Graduate School of Business
Last Updated :2022/11/28

Researcher Profile and Settings

Research Areas

  • Humanities & social sciences / Business administration


  • Waseda University, Graduate School of Global Information and Telecommunication Studies, 2003 - 2006
  • New York University Stern School of Business, Marketing, Marketing & Operations Management, 1994/09 - 1996/06
  • Tufts University, Economics, 1987 - 1991

Association Memberships

  • International Academic Forum (IAFOR), 2019, 9999

Committee Memberships

  • Editorial Board, 2020 - Today, Journal of Creating Value, Others
  • International Academic Advisory Board, 2019 - Today, International Academic Forum (IAFOR), Society

Published Papers

  • The Definition, Identification and Eradication of Value Washing
    Philip Sugai
    Journal of Creating Value, {SAGE} Publications, 239496432110320 - 239496432110320, 02 Aug. 2021, Scientific journal
  • Valuing Value: A synthesis of global sustainability frameworks to establish objective and transparent goals to measure value for a firm, its shareholders, customers, employees, partners, society and the planet
    Philip Sugai; Satanan Phattanaprayoonvong; Jakkraphan Phetharn; Masato Yamazaki
    DBS Discussion Paper Series, DBS-21-01 1 - 156, Jun. 2021, Research institution
  • The Seven Directions of Value
    Philip Sugai
    Kindai Management Review, 9 35 - 45, Apr. 2021, Research institution
  • High-performance work systems and organizational performance across societal cultures
    Dastmalchian, Ali; Bacon, Nick; McNeil, Nicola; Steinke, Claudia; Blyton, Paul; Kumar, Medha Satish; Bayraktar, Secil; Auer-Rizzi, Werner; Bodla, Ali Ahmad; Cotton, Richard; Craig, Tim; Ertenu, Behice; Habibi, Mohammad; Huang, Heh Jason; Imer, Havva Pinar; Isa, Che Ruhana; Ismail, Ayman; Jiang, Yuan; Kabasakal, Hayat; Colombo, Carlotta Meo; Moghavvemi, Sedigheh; Mukherjee, Tuheena; Bin Musa, Ghazali; Sugai, Philip; Tang, Ningyu; Troung Thi Nam Thang; Varnali, Renin
    Philip Sugai; Lukman Aroean
    IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, SPRINGER-VERLAG BERLIN, 122 - 122, 2015, International conference proceedings
  • Willingness to pay for digital contents in Japan
    Donghun Kim; Philip Sugai
    Economics Bulletin, 30(3) 1 - 7, 2010, Scientific journal
  • Differences in consumer loyalty and willingness to pay for service attributes across digital channels: A study of the Japanese digital content market
    Donghun Kim; Philip Sugai
    TELECOMMUNICATIONS POLICY, ELSEVIER SCI LTD, 32(7) 480 - 489, Aug. 2008, Scientific journal
  • The semantics of mobile TV
    Bryan Copeland; Philip Sugai
    Proceedings of the 6th Annual Communication Networks and Services Research Conference, CNSR 2008, 30 - 37, 2008, International conference proceedings
  • Exploring the impact of handset upgrades on mobile content and service usage.
    Philip Sugai
    IJMC, 5(3) 281 - 299, 2007, Scientific journal
  • Differences in consumer loyalty and willingness to pay for service attributes across digital channels: the case of Japanese digital content market.
    Donghun Kim; Philip Sugai
    IWCMC 2007: Proceedings of the 2007 International Wireless Communications and Mobile Computing Conference, ACM, 231 - 235, 2007, International conference proceedings
  • Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique
    Philip Sugai
    International Marketing Review, 22(6) 641 - 657, 2005, Scientific journal


  • Waste vs. Challenge! Consumer Insights and Strategic Implications of Unused Technology Product Capabilities and Features
    Sugai Philip; Aroean Lukman
    Kindai management review, Maruzen Planet ; c2013-, 2 106 - 117, Mar. 2014
  • Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior
    Koeder Marco Josef; Mohammed Upal; Sugai Philip
    Economics & management series, International University of Japan, 2011, May 2011
  • The Six Immutable Laws of Mobile Business
    Philip Sugai; Marco Koeder; Ludovico Ciferri
    The Six Immutable Laws of Mobile Business, 1 - 201, 16 Dec. 2009, Others
  • IECPレポート Google Android and Wireless Ecosystem
    Sugai Philip
    智場, 国際大学グローバルコミュニケーションセンター, (112) 121 - 126, Dec. 2008
  • Willingness to Pay for Service Attributes in the Japanese Digital Content Market
    KIM N. N.; Sugai Philip
    BMC Physiol., International University of Japan, 6 1 - 9, 2006
  • Segmenting and predicting consumer network loyalty behaviors within Japan's mobile market
    Sugai Philip
    GITS, GITI research bulletin, 早稲田大学大学院国際情報通信研究科・国際情報通信研究センター, 2004 165 - 171, 2004

Books etc

  • Building value through marketing : a step-by-step guide
    Sugai, Philip
    Routledge, 2021
  • Suntory: Rebranding the Japanese Whisky Highball
    Ivey Business Publishing, Mar. 2020, Single work
  • Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
    Philip Sugai
    Ivey Business Publishing, Jun. 2019, Single work
  • Nestlé KITKAT in Japan (C): Power of The Postal Service
    Philip Sugai
    Ivey Business Publishing, Jun. 2019, Single work
  • Nestlé KITKAT in Japan (B): The Roots of Premiumization
    Philip Sugai
    Ivey Business Publishing, Jun. 2019, Single work
  • Nestlé KITKAT in Japan (A): Sparking a Cultural Revolution
    Philip Sugai; Adrian Sossna
    Ivey Business Publishing, Jun. 2019, Joint work
  • Innovating Tradition at Hosoo
    Philip Sugai
    Ivey Business Publishing, Nov. 2018, Single work
  • AGL: An Electric Utility Dealing with Disruptive Innovation
    Philip Sugai; Tom Houghton
    Ivey Business Publishing, Aug. 2016, Joint work
  • Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
    Timothy Craig; Philip Sugai; Lukman Aroean
    Ivey Business Publishing, Jan. 2015, Joint work
  • The six immutable laws of mobile business
    Sugai, Philip; Koeder, Marco; Ciferri, Ludovico
    John Wiley & Sons, Jan. 2010, Joint work
  • Walt Disney Internet Group Japan's Dimo Project
    Philip Sugai
    Ivey Business Publishing, Nov. 2004, Single work

Teaching Experience

  • Marketing
    Doshisha University
  • Innovation
    Stanford University
  • Marketing
    International University of Japan