Researcher Profile and Settings

researchmap

https://researchmap.jp/YukieTakeuchi

Research Interests

• 美術史
• 社会史
• 歴史社会学
• デザイン史
• 広告史

Research Areas

• Humanities & social sciences / Design / 広告デザイン
• Humanities & social sciences / Sociology / 歴史社会学

Education

• Kobe University, 国際文化研究科, - 2010
• Kobe University, Graduate School, Division of International Culture, - 2010
• Kobe University, 教育学部, -
• Kobe University, Faculty of Education, -

Association Memberships

• 日本デザイン学会
• 日本マス・コミュニケーション学会
• 民族藝術学会
• 日本広告学会
• 意匠学会
• Japanese Society for the Science of Design
• Japan Society for Studies in Journalism and Mass Communication
• The Society for Ethno-Arts
• Japan Academy of Advertising
• The Japan Society of Design

Committee Memberships

• 専門委員, 2022/04 - Today, 西宮市大谷記念美術館2022.4.1-2025.3.31, Autonomy
• 推薦委嘱者, 2018/04 - Today, 公益財団法人鹿島美術財団, Society
• 委員, 2018 - Today, テレビCMデータベース運用協議会, Society
• Directors, 2015 - Today, Society for Arts and Anthropology, Society, 民族藝術学会
• 科学研究費委員会専門審査委員, 2021/04 - 2022/03, 独立行政法人 日本学術振興会, Others
• Officers, 2010 - 2019, The Japan Society of Design, Society, 意匠学会
• グラフィック分野 協力委員, 2015 - 2018, 平成27年度文化庁 「アーカイブ中核拠点形成モデル事業」, Government

Awards

• 9th Kimura Shigenobu Society for Ethno-Arts Award, 2012 Achievement from Grant Research on " The Birth of Modern Advertising: When Posters Were the New Media”
  2012, Society for Arts and Anthropology, " The Birth of Modern Advertising: When Posters Were the New Media”, Japan
• 2012 Japan Academy of Advertising Award, 2012 Achievement from Grant Research
  2012, Japan Academy of Advertising, " The Birth of Modern Advertising: When Posters Were the New Media”, Japan
• 17th Kajima Foundation for the Arts Award Excellent, 2008 Achievement from Grant Research
  2010, The Kajima Foundation for The Arts, "The Advent of Japan’s Advertising Art in the 1920s: Departure from Posters of Beautiful Women to the Acceptance of German Design”, Japan

Published Papers

• Trends in animation expression in Japanese television commercials in the 1950s
  Takeuchi Yukie
  評論・社会科学, The Association of Social Studies, Doshisha University, (147) 25 - 67, 31 Dec. 2023
  

  DOI URL
• Approaching the national media strategy of "cultural films" in advertising : the discourse and production of Hiromu Hara and Takao Itagaki during the World War II era
  Takeuchi Yukie
  評論・社会科学, The Association of Social Studies, Doshisha University, (146) 1 - 42, 30 Sep. 2023
  

  DOI URL
• The influence of the Sogetsu Art Center event "eloquent images : TV commercials and films" (1968) on advertising
  Takeuchi Yukie
  評論・社会科学, The Association of Social Studies, Doshisha University, (145) 59 - 90, 31 May 2023
  

  DOI URL
• 動く広告の起源 : 廣告幻燈からタイアップ廣告まで明治から昭和戦前期のフィルムによる広告
  竹内 幸絵
  同志社大学社会学会, 140 55 - 78, 31 Mar. 2022
  

  DOI URL
• Article 6. The Influence of Early 20th-Century German Advertising Design on the Modernization of Japanese Advertising from 1921 to 1922
  Takeuchi Yukie
  UrbanScope : e-journal of the Urban-Culture Research Center, Urban-Culture Research Center, Graduate School of Literature and Human Sciences, Osaka City University, 12 65 - 74, Jun. 2021
  

  DOI URL
• 'The Press Alto' Study Group's Project - What's left of the small media that distributed advertising materials
  Yukie Takeuchi
  Journal of the Media History Studies, (46) 108 - 131, Sep. 2019, Scientific journal
• “Awakening to Modern Advertising Design in the Taisho Era as Seen in the Magazines Uindo Gahō and Uindo Times”
  Takeuchi,Y
  Journal of the Japan Society of Design, Vol.71, The Japan Society of Design, (第71号) 1 - 14, 2018, Scientific journal
• “The Advent of the Shopwindow from the End of the Meiji Era to the Start of the Taisho Era: Modern Advertising Before Printing”
  Takeuchi,Y
  Journal of Advertising Science,Vol.65, Japan Academy of Advertising,, 第65集 1 - 21, 2018, Scientific journal
• “Event Advertising in a New Era of Advertising as Seen in the Mannensha Collection: Introduction to Research in Osaka’s Advertising History”
  Takeuchi,Y
  Ethno-arts, Vol.29, The Society for Ethno-arts, pp.67-73, p.23 (Reference drawing)., 民族芸術学会, 29(第29号) 23(図版),67 - 73, 2013, Scientific journal
• 「1920年代日本の広告美術の黎明―『美人画』ポスターからの離脱とドイツデザインの受容」
  『鹿島美術研究』, (年報第26号別冊) 302 - 313, 2009
• 「関西モダニズムと広告－1920-30年代の人と表現」
  大阪市立大学都市文化研究センターシンポジウム「往来する都市文化－《断片》から探るアジアのネットワーク」論集、大阪市立大学, 107 - 130, 2009
• “The Advent of Japanese Advertising Expressions: From Posters of Beautiful Women to Modern Design”
  Takeuchi,Y
  Ethno-arts, Vol.25, The Society for Ethno-arts,, 民族芸術学会, 25(第25号) pp.67-73, pp.100-110. - 110, 2009, Scientific journal
• " Embracing the new term "Layout" : From Zuan-ka to Layout-man Development of new advertisement production in Japan in the 1920's and 1930's "
  The ICDHS 2008 OSAKA Executive Committee Proceedings of the 6th International Conference of Design History and Design Studies, 262 - 265, Apr. 2008
• Attention to typography in Koukokukai magazine: transition from "designed characters" to "layouting typographic characters"
  Takeuchi,Y
  Journal of the Japan Society of Design, Vol.51, The Japan Society of Design, 意匠学会, (第51号) 31 - 44, 2007, Scientific journal
• “Design in Mainichi Newspapers’ Japan Today and Tomorrow and in New Japan from the Pre-War to Post-War Recovery Period”
  Takeuchi,Y
  Journal of the Japan Society of Design, Vol.46, The Japan Society of Design, 関西意匠学会, (第46号) 83 - 97, 2005, Scientific journal
• Modernization of Advertising & Prosperity of 'TANKA' Style Design
  Yukie.Takeuchi
  Journal of the Japan Society of Design, Vol.47, The Japan Society of Design, 関西意匠学会, (第47号) 33 - 50, 2005, Scientific journal
• “Introduction of Public Relations Theory in Advertising Design: Advertising Design During Japan’s Post-War Recovery Period”
  Takeuchi,Y; Shuichi, Nakayama
  Bulletin of Japanese Society for Science of Design, Japanese Society for the Science of Design, 第48巻(4号) 111 - 120, Nov. 2001, Scientific journal
  

  DOI URL
• Introduction of Public Relations Theory to Advertising Design : Various Aspects of Advertising Design the Postwar Reconstruction Period in Japan
  Takeuchi Yukie; Nakayama Shuichi
  PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD, Japanese Society for the Science of Design, 47 20 - 21, 2000
  

  DOI URL

MISC

• 大林宣彦の初期のテレビ・コマーシャル ーー自主制作の「実験映画」からテレビＣＭに至る経緯
  竹内 幸絵
  広告論研究, 2 22 - 96, 2023
  

  URL
• The Age of "Yé-yé" Commercials: "Commentary on Selected Works" in the 1968 ACC Yearbook and Sugiyama Toshi
  Yukie Takeiuchi
  広告論研究 Vol.1, 1(1) 69 - 84, 25 Mar. 2022, Report research institution
• 広告史 （メディア史研究の歩みと課題 分筆担当）
  マス・コミュニケーション研究, (100) 58 - 58, 31 Jan. 2022
• What Sugiura Hisui Aimed for and Left Behind -- Advertising, Graphic Design and Society in Cradle-era Japan
  Yukie Takeuchi
  杉浦非水 時代をひらくデザイン展 図録, 7 - 19, 03 Jul. 2021, Report research institution
• The "Rediscovery" of Postwar Art in Kansai Region : How to Exhibit an Artist with Various Aspects
  竹内 幸絵
  Arts/ : 民族藝術学会誌 : journal of Society for Arts and Anthropology, 民族藝術学会 ; 2020-, 37 271 - 274, 2021
  

  URL
• 橋爪節也著『大正昭和レトロチラシ 商業デザインにみる大大阪』書評
  『週刊読書人、2020年９月25日（金）号』, 25 Sep. 2020
• arts/design : The Historical Transition and Dissolution of the Border
  竹内 幸絵
  Arts/ : 民族藝術学会誌 : journal of Society for Arts and Anthropology, 民族藝術学会 ; 2020-, 36 18 - 21, 2020
  

  URL
• ワークショップ４ 明治・大正期の新聞紙の整理保存およびデジタルアーカイブの検討—立命館大学アート・リサーチセンターの事例を参考に
  竹内 幸絵
  マス・コミュニケーション研究, 日本マス・コミュニケーション学会, 94 237 - 238, 31 Jan. 2019
  

  DOI URL
• プレスアルト研究会の事業―広告現物を頒布した小規模メディアが残したもの(研究ノート)
  竹内 幸絵
  『メディア史研究』メディア史研究会, 第46号 108 - 131, 2019
  

  URL
• Thoughts on the poster in the magazine "Window Gaho" : Awakening to a modern advertisement design in early Taisho era
  竹内 幸絵
  民族芸術, 民族芸術学会, 35 74 - 81, 2019
• 「ミュージアムと広告、その“つかみどころのなさ”から学ぶ」
  『ADSTUDIES』、吉田秀雄記念事業財団, vol63 14 - 19, Mar. 2018
• 『ウヰンド画報』『ウヰンドータイムス』にみる大正期の近代広告デザインへの覚醒—Emergence of Modern Advertisement Designs in Taisho Era Seen in “Window Gaho” and “Window Times”
  71 1 - 14, 15 Jan. 2018
• 「カラーとモノクローム－広告史の狭間で」
  『鴨東通信』思文閣出版, No.105, Sep. 2017
• ＜書評＞田島奈都子編著『プロパガンダ・ポスターにみる日本の戦争』
  70 104 - 105, 31 Jul. 2017
• 「ミュージカル映画ポスターとアメリカン・リアリズムの系譜」
  「京都国立近代美術館ニュース」『視る』、京都国立近代美術館, 第479号((2015年7-8月号)) 5 - 8, Oct. 2015
• 「戦後を創った広告人」
  『民族藝術学会会報』「民族藝術の四つ辻」、民族藝術学会, 第86号((2015年2月号), Feb. 2015
• 聞き取り調査による戦後日本広告史の基礎研究
  土屋 礼子; 竹内 幸絵
  広告科学, 日本広告学会, 60 17 - 33, 2014
  

  DOI URL
• 「『アイデア』が『廣告界』だったころ」、竹内幸絵、特集「廣告界の世界」
  『アイデア』、誠文堂新光社, 第61巻(第5号(通巻360号)) 147 - 178, Aug. 2013
• 二つの東京オリンピック : 《スタート》がスタートするまで
  竹内 幸絵
  現代の眼 = Newsletter of the National Museum of Modern Art, Tokyo : 東京国立近代美術館ニュース, 国立美術館東京国立近代美術館, (598) 4 - 5, Feb. 2013
• 「二つの東京オリンピック－《スタート》がスタートするまで－」
  『現代の眼』、東京国立近代美術館/美術出版社, 通巻598号((2013年2-3月号)) 4 - 5, Feb. 2013
• 大阪のポスターと前衛芸術
  竹内 幸絵
  美術フォーラム21, 美術フォーラム21刊行会 ; 1999-, 27 86 - 92, 2013
• 『アイデア』が『廣告界』だったころ
  竹内 幸絵
  『アイデア』、誠文堂新光社, 第61巻第5号(通巻360号) 147 - 178, 2013
  

  URL
• インタビュー調査から見た広告人の戦後
  土屋 礼子; 竹内 幸絵
  テレビ文化研究 : テレビ文化アーカイブズ研究プロジェクト研究会報告集, 京都精華大学全学研究センター, 2 42 - 60, 2013
  

  URL
• 広告デザインと前衛芸術、その大阪での融合
  竹内 幸絵
  橋爪節也、加藤瑞穂編著『戦後大阪のアヴァンギャルド芸術―焼け跡から万博前夜まで―』、大阪大学出版会, 13, 2013
  

  URL
• 「大阪のポスターと前衛芸術」
  『美術フォーラム２１』醍醐書房, (第27号) 86 - 92, 2013
• 「複製『電子』時代のにおい。」
  『東京人』、都市出版, 第27巻(12号(通巻315号)) p.11 , Sep. 2012
• 「美術から媒体へ 時代を彩ったポスター10選」
  竹内幸絵
  神戸新聞ほか15地方新聞にて連載（共同通信配信）, Feb. 2012
• 戦前期日本における写真広告の黎明 国策グラフ誌『写真週報』の広告デザイン
  竹内 幸絵
  デザイン理論, 意匠学会, 56 102 - 103, 31 May 2011
• <図書紹介>宮島久雄『関西モダンデザイン史 百貨店新聞広告を中心として』
  竹内 幸絵
  デザイン理論, 意匠学会, 54 72 - 73, 07 Sep. 2009
• 1920年代日本の広告美術の黎明--「美人画」ポスターからの離脱とドイツデザインの受容
  竹内 幸絵
  鹿島美術財団年報, 鹿島美術財団, (26) 302 - 313, 2008
• 雑誌『広告界』におけるタイポグラフィへの注目
  竹内 幸絵; Takeuchi Yukie; タケウチ ユキエ
  デザイン理論, 意匠学会, 51 90 - 91, 10 Nov. 2007
• ポスターの変遷にみる戦後日本のデザイン : 終戦から1950年代中頃まで
  竹内 幸絵; Takeuchi Yukie; タケウチ ユキエ
  デザイン理論, 関西意匠学会, 37 100 - 101, 07 Nov. 1998

Books etc

• 開封・戦後日本の印刷広告 : 『プレスアルト』同梱広告傑作選 : 1949-1977
  竹内, 幸絵
  創元社, Mar. 2020, Joint editor, 担当執筆箇所「第１章 『プレスアルト』というタイムカプセル」（pp.6－17）「第７章 百貨店広告 百貨店という文化装置の戦後――広告から見えるもの」（pp.92－123）
• Dawn of Advertisement--Study of the Mannensha Collection, Osaka
  Ed. Takeuchi; Y Nanba,K
  Kyoto: Shibunkaku, Dec. 2017, Editor, Takagi Sadae’s Dreams and Passion for Pre-War Osaka’s Outdoor Advertisements”
• “Red and White Colors at the Tokyo Olympics: Nationalism Aroused by Emblems and Blazers”
  Takeuchi,Y
  Tokyo: Shinwa-sha, Jun. 2016, Joint work, in Paku, Junai and Tanikawa, Takeshi, eds., Popular Culture and Nationalism
• Takeuchi,Y. (2016) “Chapter 4: A New Age in Advertising” pp.223-286.
  in Yamamoto, Taketoshi and Tsuchiya, Reiko, eds., Social Conditions During the Allied Occupation: Magazine Materials III in the Gordon W. Prange Collection — New Media Lifestyle, Tokyo: Shinyo-sha ,, 2016, Joint work, “Chapter 4: A New Age in Advertising” pp.223-286.
• The Reprint of company history commemorating the 40th anniversary of Mannenn-sha, Takeuchi, Y. “A New Era in the Advertising Industry as Seen Through the Activities of Mannensha”
  Ed. Takeuchi
  Tokyo: Yumani-shyobo., 2016, Editor
• “Chapter 4:Advertising” in Watanabe, Takesato and others, eds., Current State of Media Studies. New Revision 2nd edition,
  Takeuchi,Y
  Kyoto:Sekaishiso-sha,, 2015, Joint work
• “Chapter 12: Historical Research in Advertising Expressions”
  Takeuchi,Y
  有斐閣, 2015, Joint work, in Mizuno, Yutaka and others, eds., Advertising Communication Research Handbook, Tokyo:Yuhi-kaku
• “Advertising Design and Avant-Garde Art: How They Merged in Osaka”
  Takeuchi,Y
  大阪大学出版会, 2013, Joint work, in Hashizume, Setsuya and Kato, Mizuho, eds., Avant-Garde Art in Post-War Osaka, Osaka:Osaka University Publishing, pp.54-57, pp.18-19 (Reference drawing)
• The Birth of Modern Advertising: When Posters Were the New Media
  Takeuchi,Y
  Tokyo: Seido-sha,, 2011, Single work, Scholarly book
• “Two Tokyo Olympics: Transformations in Advertising Design and Propoganda”
  Takeuchi,Y
  Tokyo: Seikyu-sha, 2009, Joint work, in Sakaue, Yasuhiro, eds., A Dreamlike Tokyo Olympics and That Period

Presentations

• The Advertising World in 1960: Focusing on the 10th Exhibition of the Japan Advertising Artists Club
  Yukie Takeuchi
  日本広告学会 第 52 回全国大会, 21 Nov. 2021, Oral presentation
• A Discussion of Sugiura Hisui --Based on his statements and works from the Taisho to the prewar Showa period
  Yukie Takeuchi
  京都大学人文科学研究所 共同研究班 芸術と社会―近代における創造活動の諸相 第11回研究会, 16 Oct. 2021, Oral presentation
• What Sugiura Hisui Aimed for and What He Left Behind -- The Cradle of Advertising: His Statements and Works from the Taisho to the Pre-War Showa Period
  Yukie Takeuchi
  20世紀メディア研究所 第142回研究会, 19 Dec. 2020, Oral presentation
• Yoshihara Jiro's "Public Relations" and "Advertisements"
  TAKEUCHI Yukie
  Reconsideration of "Gutai", 2019, at Osaka University, Osaka
• “The Work of the Pres Arto Research Society: Its Potential as Material for Media History Research”
  TAKEUCHI Yukie
  The 291th monthly meeting of Media History Study Group, 2019, at Nihon University in Tokyo, Japan), January 2019.
• History and classification method of Mannen-sha collection arrangement
  TAKEUCHI Yukie
  The Association for the Study of Cultural Resources, 2019, University of Tokyo, Tokyo
• “The Birth of Modern Advertising: The Role Played by the Magazine Kōkokukai”
  TAKEUCHI Yukie
  The 75th Meeting of the Research Council, the Editological Society of Japan Kansai Division, Apr. 2018, at Kwansei Gakuin University Osaka Campus in Osaka, Japan, October 2012.
• “Red and White as Tokyo Olympic Pre-Event Colors: Nationalism Aroused by Emblems and Blazers”
  TAKEUCHI Yukie
  Korea Association of Japanology Meeting, 2018, at Hanyang University in Seoul, South Korea, August 2018.
• “The Advent of Commercial Art and Shopwindow Ornamentation”
  TAKEUCHI Yukie
  The 229th Meeting of the Research Council, The Japan Society of Design, Feb. 2017, at Ferris University in Yokohama, Japan, February 2017.
• 「グラフィック・デザインに流れる前衛」
  竹内 幸絵
  大阪大学総合学術博物館 創立10周年記念シンポジウム、大阪のアヴァンギャルド芸術とは何だったかー美術・デザイン・舞台・音楽ー, 2012, 大阪大学総合学術博物館、大阪大学中之島センター
• “The Birth of Modern Advertising: The Role Played by the Magazine Kōkokukai”
  TAKEUCHI Yukie
  The 75th Meeting of the Research Council, the Editological Society of Japan Kansai Division, 2012, at Kwansei Gakuin University Osaka Campus in Osaka, Japan), October 2012.
• From the Old Mannensha Collection: The Reality of Advertising Gimmicks During the Meiji and Taisho Eras”
  Japan Academy of Advertising, Creative Forum at Ritsumeikan University in Kyoto, Japan), May 2012., 2012, Poster presentation
• “Transformations in Advertising Graphism and High Economic Growth: Tokyo Olympic Posters as a Turning Point”
  TAKEUCHI Yukie
  (Waseda University Graduate School of Political Studies Japan - China Communication University of China Journalism Research Summit,, 2011, at Waseda University in Tokyo, Japan), December 2008.
• “Street Corner Media During the Allied Occupation: The Attitude of Advertising Producers and the Reality”
  TAKEUCHI Yukie
  The 61th Meeting of the Research Council, 20th Century Media Research Institute, 2011, at Waseda University in Tokyo, Japan), June 2011.
• 「ポスターがニューメディアだった頃−1920年代日本の広告美術・「単化」式デザインの登場」
  竹内 幸絵
  鹿島美術財団、2010年度受賞者記念研究発表会, 2010, 鹿島美術財団、鹿島ＫＩビル大ホール
• “Osaka’s Advertising in the Age of Modernism: Expressions, People, and Society”
  TAKEUCHI Yukie
  (Japan Academy of Advertising, The 3rd Kansai Division meeting, 2010, at Kansai University in Osaka, Japan), February 2010.
• Advertising Design in the National Policy Graph Magazine Shashinshuhō: Japan’s Advertising Photography in the 1930s”
  TAKEUCHI Yukie
  The 51th The Japan Society of Design Convention, 2009, at Osaka University in Osaka, Japan), July 2009.
• "Embracing the new term Layout : From Zuan-ka to Layout-man Development of new advertisement production in Japan in the 1920's and 1930's"
  TAKEUCHI Yukie
  6th International Conference on Design History and Design Studies, 2008, Osaka
• “Public Relations and Advertising Design During the Post-War Recovery Period: Various Phases of Advertising Design During Japan’s Post-War Recovery Period”
  TAKEUCHI Yukie
  The Architectural Institute of Japan Kinki branch Meeting, 2007, at Osaka Science and Technology Center in Osaka, Japan), March 2007.
• 「広告グラフィズムの変容と高度経済成長－転換点としての東京オリンピック・ポスター」
  竹内 幸絵
  、竹内幸絵（中国伝媒大学広告学院・早稲田大学政治経済学術院共催第一回日中２０、２１世紀メディア研究シンポジウム, 2007, 北京・中国伝媒大学広告学院
• “Establishment of Japan’s Modern Advertising Design: Impact of External Propaganda Design on Post-War Advertising”
  TAKEUCHI Yukie
  Japan Academy of Advertising, 2005, The 5rd Kansai Division meeting of 2005, at The consortium of Universities in Kyoto, Japan), May 2005.
• "Advertising photograph： Advertisement of Japan of the 1930's, Between the art and the practicality,Inventing Commercial Culture in East Asia: A historical study on Advertising",
  TAKEUCHI Yukie
  Commercial Culture in East Asia: historical research work on advertisement workshop at The University of Hong Kong, The University of Hong Kong、

Research Projects

• Constructing a Methodology for the Study of Media History Using Visuality as Evidence: An Empirical Study of Advertising in the Showa 30's
  竹内 幸絵
  Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), 2021/04 -2025/03, Grant-in-Aid for Scientific Research (C), Doshisha University
• Sustainable Local Communities: What can "Jizoshi" in Kyoto teach us?
  佐藤守弘(文学部美学芸術学科教授) 多田実(政策学部教授) 佐野明子(情報文化学部文化情報学科准教授)
  同志社大学, 「“諸君ヨ、人一人ハ大切ナリ” 同志社大学SDGs 研究」プロジェクト 2022 年度研究費, 2022/04 -2023/03, Principal investigator
• Study on advertising materials that early advertisement trade journal " Press Art " distributed
  佐藤守弘 同志社大学 文学部 教授 熊倉一紗 大阪成蹊大学 芸術学部 准教授
  文部科学省 国際共同利用・共同研究拠点「日本文化資源デジタル・アーカイブ国際共同研究拠点」, 2018/04 -2023/03, Principal investigator, 立命館大学 研究部 衣笠リサーチオフィス内 アート・リサーチセンター
• A Study of the History of Advertising in Kansai Based on a Survey of All Actual Advertisements in the Early Advertising Industry Magazine "PRESARTO"
  Takeuchi Yukie
  This study investigated the entire history of PRESARTO. That PRESARTO collected advertising materials and published magazines is known, but most of its activities are a mystery. PRESARTO published a monthly magazine critiquing advertisements, most of which were not famous, and collected and distributed general ads, over 6,200 ads in all. Their activities came out monthly from 1937 until the late ’70s, with the exclusion of the war years. This study compiled two databases: one of more than 6,200 advertising works collected by PRESARTO, and the other of 312 issues of the magazine. This study aimed to correct the bias of previous research that focused only on famous works in the history of advertising. The results of this study were made public in a number of ways, including an exhibition that was attended by many members of the public, a publication of a book based on the results, a presentation at an academic conference, and a publication of an essay in an academic journal., Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), 2016/04 -2021/03, Grant-in-Aid for Scientific Research (C), Doshisha University
• MANNENSHA Collection Archiving & Osaka advirtising media history Research
  TAKEUCHI YUKIE; TSUCHIYA REIKO; ISITA SAEKO; NAKAZIMA SHINPEI
  For this study, the bibliography consisted of approximately 12,000 documents, which is far beyond the standard number. Using those documents as reference materials, 15 sub-themes were established, and a symposium was held on Examining Research Which Overlooks the Role of Mannensha and Osaka in Achievements in Advertising Media History Studies. From the viewpoints of sociology, design history, contemporary Japanese history, media studies, and advertising theory, we more closely examined the role of Mannensha and Osaka in the establishment of modern advertising, as well as the various factors that affected that role, the media industry and industry trends as well as changes in the structure of the industry, the views and power of traction of prominent individuals, and media events (e.g. exposition) and their relationship to advertising., Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), 2012/04 -2016/03, Grant-in-Aid for Scientific Research (C)
• 「旧萬年社所蔵資料による広告史の基礎研究」1,000,000円、(主)土屋礼子、(副)竹内幸絵/菅谷富夫
  吉田秀雄記念財団, 第43次研究助成, 各種団体からの研究助成, 2009/04 -2011/03, Competitive research funding